Our research consistently shows that consumers care about the green agenda and want tech companies to play their part here, but it’s not yet clear whether putting environmental credentials on the box will directly influence buying decisions,” said Mr Gebbie. “It will be fascinating to see how customers and the industry responds to Apple’s carbon-neutral branding. The new iPhone 15 uses 100 per cent recycled gold in the camera wiring and circuit board plating, recycled rare earth elements in magnets, along with 100 per cent recycled cobalt in the battery.Īs part of its environmental focus, Apple is also eliminating leather accessories for its products, including watch straps and phone cases, choosing more sustainable materials instead. Testing out the Apple Watch Ultra 2 during Apple's launch event in Cupertino this week.
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